If a picture is worth a thousand words, the answer can be found in The Best in Service video on my company web site.
But I'll try to explain ...
Say you?re looking for a fix to a skin care problem or makeup colors for a new outfit. You can go to a store OR you can contact your beauty consultant. If you go to a drug or discount store, you?re on your own to sort through the different brands and choices but you can save money. If you go to a department store, trained professionals help narrow your selections but you pay for your products plus the store's overhead. If you call a good beauty consultant, she can come to you, share her expertise AND offer your special prices and promotions.
OK, you try a few products but you?re not quite sure they?re what you want. Does a store provide free samples to try again later at your convenience? If you make a purchase, does a store call in a few days to ask if you?re pleased with your choices? A good beauty consultant does both.
If you?re happy with your purchases, does a store keep track of your preferences, suggest complementary items and call to update you about new products you might like? A good beauty consultant does. And, if your selection isn?t quite right, a good beauty consultant will reimburse you so that you're completely satisfied.
Are there in-store hostess programs? In other words, if you shop with a few friends, can you get some of your products discounted or for free? Do you have to wait for periodic store promotions to receive a gift with purchase or can you get one whenever you shop? What if you have a makeup ?emergency? and need products ASAP? Are your products dropped off or mailed to you by a store? A good beauty consultant offers you a hostess program, a gift with purchase plus product delivery or shipping any time.
With a beauty consultant, you can ...
~preview products and stay fashion forward with the latest beauty tips & trends plus application techniques
~request complimentary consultations as well as free samples of products
~experiment with skin care and cosmetics in the comfort of your home
~participate in hostess programs for special pricing
~arrange for personal gift services
~request product delivery or shipping
~be guaranteed 100% satisfaction
Oh, and you can get your skin care and cosmetics at cost ...
SO, what exactly does a beauty consultant DO for her customers?
? Copyright 2005. Charlotte Maddox. All rights reserved.
Charlotte is an experienced independent beauty consultant with Mary Kay Inc.
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http://www.marykay.com/charlottemaddox